Sherman Cochran,Chinese Medicine
Men:
Consumer
Culture
in
China
and
Southeast
Asia
,Harvard
University
Press,
2006.
【簡介】In this book, Sherman Cochran
reconsiders the nature and role of consumer culture in
the spread of cultural globalization. He moves beyond
traditional debates over Western influence on
non-Western cultures to examine the points where Chinese
entrepreneurs and Chinese-owned businesses interacted
with consumers. Focusing on the marketing of medicine,
he shows how Chinese constructed consumer culture in
China and Southeast Asia and extended it to local,
national, and transnational levels. .......【全文】